Privacy Policy

Southern California Fertility Center (“SCFC,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal and medical information. This Privacy Policy explains how we collect, use, disclose, and protect information gathered through our website and communications. It also incorporates key elements of our HIPAA Notice of Privacy Practices, which describes how medical information about you may be used and disclosed and how you can access that information.
Please review this policy carefully.

Who we are

Southern California Fertility Center
8950 Villa La Jolla Dr., Suite 225
La Jolla, CA 92037Website:

https://www.scfertilitycenter.com

‍Southern California Fertility Center is a medical practice specializing in reproductive medicine and fertility treatment. As a healthcare provider, we follow federal and state privacy regulations, including the Health Insurance Portability and Accountability Act (HIPAA).

HIPAA Notice of Privacy Practices

As a healthcare provider, SCFC may collect, use, and disclose Protected Health Information (PHI) to provide medical services and manage healthcare operations.

PHI may include information such as:
-- Medical history
- Fertility treatment details
- Test results
- Appointment records
- Billing information
- Contact information associated with medical care

We may use or disclose your PHI for the following purposes:
- Treatment
- To provide, coordinate, or manage your medical care and related services.
- Payment
- To obtain payment for services provided, including billing insurance providers or processing patient payments.
- Healthcare Operations

To support business activities necessary to operate the practice, including:
- Quality improvement
- Staff training
- Compliance activities
- Administrative services
- Legal Requirements

We may disclose information when required by law, including public health reporting, regulatory compliance, or court orders.

Your Rights Regarding Your Health Information

Under HIPAA, you have important rights regarding your medical information.You have the right to:

‍Request access to your medical records
‍Request corrections to inaccurate health information
‍Request restrictions on certain uses or disclosures
‍Request confidential communications
Receive an accounting of disclosures of your information
‍File a complaint if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the information listed at the bottom of this policy.

Information We Collect

We may collect personal information when you interact with our website, submit forms, schedule appointments, or communicate with us.

Information may include:
- Name
- Email address
- Phone number
- Appointment requests
- Fertility care inquiries
- Website usage data

We only collect information necessary to provide services, respond to inquiries, and improve the patient experience.When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

How We Use Your Information

Information collected through our website may be used to:

- Respond to inquiries and appointment requests
- Provide information about fertility services
- Improve website performance and patient experience
- Send important updates regarding services
- Communicate regarding treatment options or consultations

We will never sell your personal information to third parties.

Who We Share Your Data With

SCFC does not sell or rent personal information.

SMS Communications Privacy Notice

Southern California Fertility Center (SCFC) may collect and use your mobile phone number to send SMS text messages related to your care, treatment options, appointment reminders, fertility education, promotional offers, and important updates about our services. We are committed to protecting your privacy and will use your information solely for purposes outlined in this Privacy Policy and as permitted by applicable laws. Your mobile number will not be shared, sold, or disclosed to third parties without your explicit consent, except as required by law or to facilitate services on our behalf (e.g., secure messaging platforms or marketing partners acting under confidentiality agreements).

By providing your phone number and consenting to SMS communication, you acknowledge that SMS is not a fully secure or encrypted method of communication and may carry some risks, such as unintended disclosure of protected health information (PHI). SCFC will use reasonable means to protect your information but cannot guarantee absolute confidentiality over SMS channels.

You may opt out of SMS communications at any time by replying STOP to any message. Reply HELP for assistance. For questions regarding your privacy or to exercise your rights under HIPAA and applicable privacy laws, please contact us at scfc@scfertilitycenter.com.